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Who ACTUALLY Made Your Car? | WheelHouse

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09:51   |   Jul 15, 2019

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Who ACTUALLY Made Your Car? | WheelHouse
Who ACTUALLY Made Your Car? | WheelHouse thumb Who ACTUALLY Made Your Car? | WheelHouse thumb Who ACTUALLY Made Your Car? | WheelHouse thumb

Transcription

  • - Your favorite car company might be owned
  • by a different car company,
  • and you don't even know it.
  • (upbeat music)
  • Jeep? Owned.
  • Acura? Owned.
  • Chevy? Come on, owned.
  • So the question is, who owns who?
  • Or is it whom?
  • Most every car company nowadays
  • is owned by a bigger corporation.
  • In fact, only 15 corporations around the world
  • own most of the cars manufactured today.
  • We're seeing fewer and fewer independent car manufacturers,
  • and that can be both good and bad.
  • Let's start with one of the biggest companies
  • out there, General Motors.
  • Nowadays, they rake in more than $145 billion annually.
  • But GM wasn't always so successful.
  • They started as a holding company,
  • which, in its simplest form,
  • is a company that buys other companies.
  • Their first acquisition was Buick back in 1907.
  • And soon after, they acquired Oldsmobile,
  • Cadillac, and the Rapid Motor Vehicle Company,
  • which later became GMC.
  • In 1918, they acquired Chevrolet,
  • a brand that would grow to become one of
  • GM's biggest breadwinners.
  • It's not just American brands though.
  • GM also owns Chinese manufacturers
  • Wuling, Baojun, and Jiefang,
  • Just a disclaimer,
  • there's gonna be a lot more Chinese names,
  • and I'm probably gonna butcher those too.
  • This show ain't vegan cause I'm butchering everything.
  • Uh! That's stupid.
  • Other car companies within the GM family
  • include Holden, Saab, Opel and Daewoo.
  • Of those, only Holden and Opel are still manufacturing cars.
  • And I should note that Opel is no longer owned by GM,
  • but by another group, called PSA.
  • The PSA group is a French multinational corporation
  • that owns Opel, Peugeot, Citroen, Vauxhall,
  • and the premium mark DS.
  • They once owned Chrysler Europe,
  • which they bought in 1978 for $1.
  • If given the chance to buy Chrysler for $1,
  • I'm not sure I would have made the same decision.
  • PSA makes upwards of $75 billion annually,
  • making them the largest French automobile manufacturer.
  • But right below them is Renault.
  • (upbeat music)
  • Renault does 58 billion annually,
  • but they're part of a bigger group
  • named the Renault-Nissan-Mitsubishi Alliance,
  • I love the word alliance.
  • Although they're not technically a merger,
  • they kind of operate as one.
  • Renault has a 43% stake in Nissan,
  • Nissan has a 15% stake in Renault,
  • and a 34% stake in Mitsubishi.
  • This umbrella group is the parent company of Infiniti,
  • Datsun, Dacia, AvtoVAZ, Alpina, and the defunct brand Lada.
  • All in all, the Renault-Nissan-Mitsubish Alliance
  • brings in $190 billion in annual sales,
  • making them the number 3 top auto manufacturing group
  • in the world.
  • So what does this all mean for the consumer?
  • Well, big car companies make it possible
  • to buy a car for cheap.
  • Right now, you can buy a Nissan Versa
  • for $13,000 brand new.
  • But, it probably cost Nissan
  • hundreds of millions of dollars to develop the dang thing.
  • A car company that's just starting to get off the ground
  • can't afford to sell a car that cost them
  • hundreds of millions of dollars for that cheap.
  • But Nissan can.
  • The profit margin on economy cars is razor thin,
  • but Nissan sells millions of Versas to make up for it.
  • It's also easier to mass produce parts
  • that can be installed in many different models,
  • versus developing a car from the ground up.
  • You've probably heard of a car company
  • going to their parts bin, right?
  • One downside of this is that cars can
  • all start looking the same,
  • or at least feeling the same.
  • Using Nissan as an example,
  • the GTR, a $200,000 supercar, might share parts with much,
  • much cheaper cars in their lineup.
  • Chrysler merged with Italian car manufacturer Fiat
  • back in 2014 to form Fiat Chrysler Automobiles, or FCA.
  • The merger had been underway since Chrysler
  • announced bankruptcy in April of 2009,
  • but it wasn't finalized until 5 years later.
  • This group is responsible for $111 billion dollars
  • in sales per year,
  • and is made up of many smaller subsidiaries.
  • Chrysler owns Jeep, Dodge and Ram,
  • but they're also the parent company of other defunct brands,
  • such as AMC, Eagle and Plymouth.
  • Fiat owns Alfa Romeo, Maserati, Lancia,
  • and has a 90% stake in Ferrari.
  • (metal music)
  • You know that guy in high school
  • who always had a girlfriend?
  • That's Chrysler.
  • But now he's declaring bankruptcy.
  • But also has a hot Italian wife.
  • Anyway, the name Daimler has been around since 1880,
  • but it wasn't until 1926 that they merged with Benz
  • to become Daimler Benz,
  • and started producing the Mercedes Marks.
  • As a conglomerate,
  • they're responsible for over $188 billion in annual sales,
  • all across the world.
  • These numbers are getting so big they're losing meaning.
  • They own Mercedes Benz, Smart, and the now defunct Maybech,
  • along with Chinese companies Denza and BAIC.
  • Although they're often in the same category,
  • BMW makes around $75 billion less than Mercedes,
  • coming in at just under $113 billion a year.
  • Wow, BMW, you suck.
  • Bayerische Motoren Werke owns Mini as well as Rolls Royce,
  • and I'm pretty sure I butchered that name too.
  • (upbeat music)
  • Toyota's another company that's got their hands
  • in a bunch of different cookie jars.
  • They took in almost $261 billion last year,
  • with their brands Lexus, Hino Motors,
  • Daihatsu, three more Chinese companies,
  • as well as the defunct Scion brand.
  • They also own a 5.9% stake in Isuzu,
  • and 16.6% of Suburu.
  • And that's how you get nearly identical cars,
  • like the Toyota 86, the Suburu BRZ, and the Scion FR-S.
  • They share a lot of the same parts,
  • and are essentially the same car.
  • Surprisingly, Toyota's largest Japanese competitor, Honda,
  • makes about half as much as they do, at $139 billion,
  • with Acura being the only other car badge they own.
  • South Korea based Hyundai owns Kia and Genesis,
  • and pulls in almost $86 billion a year.
  • The Tata Group, based out of Mumbai, India,
  • pulls in a cool $100 billion in sales
  • through their brands Jaguar, Land Rover,
  • and of course, Tata.
  • The only Chinese group that makes this list is Geely.
  • The group has been around since 1986,
  • and really only entered the automobile market in 1997,
  • making them one of the newest,
  • and most successful, car manufacturers to date.
  • This group owns Chinese brands Geely ad Lynk,
  • as well as Lotus, Volvo, and Proton.
  • They bring in about $15 billion a year in sales.
  • The only two brands on this list that are independent
  • are Suzuki, based out of Japan,
  • and relative newcomer Tesla.
  • They do about $34 billion
  • and $12 billion in sales respectively.
  • Suzuki has been around for over 100 years,
  • and their profits rely heavily
  • on their motorcycles and ATV sales.
  • Tesla's only been around since 2003,
  • so how are they able to roll with the big boys?
  • Tesla's business strategy was to sell
  • their high-end, electric cars,
  • to a more affluent crowd at first.
  • More expensive vehicles have a much higher profit margin,
  • so less sales are needed to make the money back.
  • Then, when they become more financially stable,
  • they were able to release models that were more affordable
  • to a broader consumer base.
  • So the sales of higher end models
  • bankrolled the RnD for their people's car, the Model 3.
  • Basically, it was the opposite business model
  • for Volkswagen, which happens to be the number one
  • highest producing conglomerate
  • in the entire automotive industry.
  • (car tires squeal)
  • The Volkswagen group is made up of Audi, Porsche,
  • Volkswagen, Bentley, Bugatti, Seat, Skoda and Lamborghini,
  • as well as other smaller subsidiaries.
  • They raked in over $278 billion in 2018,
  • and employ over 630,000 people in 153 countries worldwide.
  • They produced 10,083,000 vehicles last year.
  • Sure, your favorite brand might be owned
  • by some bigger, most likely more boring brand,
  • but don't let that discourage you.
  • Because without that helping hand,
  • your favorite rides might not be around at all.
  • Hey, a big thanks to Keeps
  • for sponsoring this episode of WheelHouse.
  • Hey, it sucks, but two out of three guys
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  • And that's coming up for me.
  • (sad music)
  • That's scary.
  • What doesn't suck is that Keeps hair loss treatments
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  • You used to have to go to the doctors office,
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  • Getting started with Keeps is super easy.
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  • That's a lot.
  • Go to keeps.com/wheelhouse,
  • that's k-e-e-p-s.com/wheelhouse,
  • and take care of that wonderful mop of hair today.
  • Hey, thanks for watching WheelHouse,
  • hit this yellow subscribe button right here,
  • to subscribe to Donut,
  • as well as hitting that like button,
  • and little bell button down there so you get notified
  • when we post new videos.
  • I know it's a lot to ask of you,
  • but it actually really helps us out.
  • We've got OG Donut merch back in the store, buy it.
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This video is sponsored by Keeps! Go to https://keeps.com/wheelhouse to get 40% off your first order of hair loss treatment. 2 out of 3 men will start to permanently lose their hair by 35 due to male pattern baldness. Keeps’ treatments are up to 90% effective at reducing and stopping further hair loss.

You may think that you know who made your car, but it’s more complicated than you think…

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