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Ok as a fan of marketing and ads, this blew my mind. It’s a B2B company that my company actually uses for our expenses. But they got 2 Chains to create this grossly decadent music video just for this Superbowl ad campaign!? This had to cost at least $10 million to create plus the cost of the ad time during the game. Most consumers wouldn’t even have a use for this if their company doesn’t use it right? Like why have a consumer-facing campaign, unless it’s a play for more funding because they can show they have X amount of users? I mean it’s a super clever campaign and the production quality is through the roof but... help me understand?? Expensify
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2 Chainz X Adam Scott | Expensify Th!$

The world's first music video you can expense.

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