The story begins in 1907, when French chemist Eugéne Schueller developed the 1st inoffensive hair dye formula revolutionizing the hairdressing world. Two years later the company he founded is named La Société Française des Teintures Inoffensives pour cheveux, becoming L'Oréal 30 years later, in 1939 .
Since the start, we have kept his passion alive by providing hairdressers with our most innovative products, tested and approved by the greatest hair artists.
Today we are still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation leadership.
Our channel is the place where you will find hair tutorials and new hair products informations, services and innovations.
L'Oréal Professionnel made by professionals for professionals.