Erik Shellenberger has been in the restaurant and bar industry since he was 13 years old and worked for his mother in the food and beverage dept. at a Utah ski resort. Since then, he has held every position from dishwasher to bartender to marketing director and everything in between. With a decade of corporate marketing experience, he has gone from student to teacher and now runs Bar Marketing Basics. (barmarketingbasics.com). He has quickly grown his client base from his hometown of Scottsdale Arizona to across the nation with clients as far away as the east coast.