Here’s how to join the challenge:
1. Shoot and edit a video with a maximum length of 2 minutes that demonstrates the idea of The Thing Under the Thing.
TIP: Your video will be more likely to stand out if the underlying layers of meaning are extremely important to you personally.
2. Upload your edit to your channel within two weeks of the publish date of this video here.
3. Include the hashtag in both your video’s title AND the video description so everyone can find your piece and all learn from each other.
4. Jeff will feature some of his favorite submissions in a future video.
Instantly raise your video and story game by DOWNLOADING THIS FREE CHECKLIST: 27 Questions to Craft the Perfect Video – https://app.convertkit.com/landing_pages/356863?v=7#
For exclusive, BEHIND-THE-SCENES INSIGHTS and PRIORITY ACCESS to special events and opportunities before the general public – plus opportunities the general public never even sees – click here to join the Story Greenlight Insider email list: https://app.convertkit.com/landing_pages/454141?v=7
Playing with cars vs. epic car chase: How to create EPIC in the ordinary /watch?v=3g5A2YPAJP0
Climbing a hill and attaching new meaning to the view: This storytelling hack blew Peter McKinnon’s mind /watch?v=8hwRBElFxXc
Hitting a milestone birthday and showing two completely different reactions: How to EDIT The Thing Under the Thing – HUGE Milestone! /watch?v=YsQRkZf69So
About the Black Tower:
Ahem. Turns out the building featured in the sequence is not the original Black Tower (even though it IS black, and it’s a tower…). The original Black Tower is just a block away on the Universal Studios lot. It’s the much smaller Building 1280 and is the one built in 1963. The building in the video is actually 10 Universal City Plaza, known as 10 UCP. It has 35 stories and was built in 1984.
Here are some notes on MCA, the enormous talent agency that bought Universal Studios back in the day. They made lots of deals, but it wasn’t pretty:
Jeff's book "Edit Better: Hollywood-Tested Strategies for Powerful Video Editing": http://amzn.to/2wHIDZb
Story Greenlight founder Jeff Bartsch edits TV full-time in Hollywood for ABC, NBC, Apple, Universal, Disney, ESPN, MTV, and many others. His commentary has been featured in the USA Today, Time Magazine, the Associated Press, and multiple textbooks.
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