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Apple iPhone 11 and 11 Pro event in 11 minutes

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00:00   |   Sep 10, 2019

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Apple iPhone 11 and 11 Pro event in 11 minutes
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  • (applause)
  • - Wow, thank you.
  • Good morning and welcome to the Steve Jobs Theater.
  • Let's talk about Apple TV+.
  • The first shows will be available on November 1st
  • and we'll be adding more Apple Originals every month
  • and Apple TV+ will be available
  • in over 100 countries at launch.
  • And it is just...
  • $4.99 per month...
  • (applause)
  • for your whole family!
  • And so starting today, when you buy
  • an iPhone, an iPad, a Mac, or an Apple TV,
  • you'll get one year of Apple TV+ included for free!
  • Now let's turn our attention to iPad.
  • - So this is the new seventh-generation iPad.
  • 10.2 inch retina display, support for Apple Pencil,
  • and a full size smart keyboard,
  • and as you would expect,
  • great cameras, sensors, and ultrafast wireless,
  • all packed into a thin and light design
  • that's durable and weighs about a pound.
  • And, for the very first time,
  • our enclosure is made from 100% recycled aluminum.
  • (applause)
  • Under the hood of this iPad, is the A10 Fusion chip.
  • This new iPad will start at just $329.
  • And for education customers
  • it's even more affordable at $299.
  • You can order it today
  • and it will start shipping at the end of the month.
  • - Now, next stop, let's talk about Apple Watch.
  • Introducing Apple Watch Series 5,
  • featuring an innovative new display
  • that is always on.
  • You'll always be able to see your time and complications.
  • A wrist raise or a tap brings everything
  • back to full brightness.
  • It all starts with the industry's only
  • low-temperature polysilicon oxide display, or LTPO.
  • LTPO allows the display to refresh dynamically
  • from as high as 60 Hertz to as low as 1 Hertz
  • while still maintaining the same
  • all-day 18 hour battery life.
  • Now all of the watch faces have been carefully tuned
  • for the new display, so you'll always be able
  • to see your time and your complications.
  • We've also optimized the screens for all of the workouts
  • in the workout apps, so you'll be able
  • to see your workout metrics without raising your wrist.
  • Next, let's talk about another new feature in Series 5:
  • a built in compass.
  • Now with the updated Maps app,
  • you'll be able to see which way you're facing
  • just like on your iPhone.
  • You can add the compass to your watch face
  • so you can see your direction at a glance,
  • and there's even a new compass app
  • which allows you to see not only your heading,
  • but also your latitude, longitude,
  • current elevation, and incline.
  • Apple Watch has some important safety features
  • built right in,
  • like fall detection, emergency SOS, medical ID.
  • Now, with Series 5, every cellular model
  • has international emergency calling.
  • Aluminum models come in silver, gold, and space gray.
  • And now the cases are made from 100% recycled aluminum.
  • Stainless steel models come in
  • gold, space black, and polished.
  • And we're introducing new models for the first time...
  • in titanium.
  • This natural brush titanium maintains its color
  • through a special surface treatment
  • that Apple custom-engineered.
  • And there's also a second model in titanium
  • in this brushed space black with a diamond-like coating.
  • Series 5 will be available in ceramic as well
  • in this brilliant white color.
  • Series 5 GPS models will start at just $399.
  • And $499 for cellular models.
  • You'll be able to order Series 5 starting today,
  • and they'll be available in our stores
  • starting September 20.
  • - Let's talk about iPhone.
  • This is iPhone 11, the next generation of iPhone.
  • - iPhone 11 comes in six new colors
  • with an all purple, white, yellow,
  • green, black, and Product RED.
  • It has a 6.1 inch Liquid Retina display
  • with True Tone, wide color, tap to wake,
  • and Haptic Touch in even more places with iOS 13,
  • like contextual menus.
  • And now we have spatial audio which provides
  • an immersive theater-like experience
  • by creating a sound field around you
  • using an Apple-designed virtualizer.
  • And we support Dolby Atmos
  • for an incredible sound experience.
  • We have an amazing dual-camera system
  • with an all-new wide camera
  • with a new sensor with a 100% Focus Pixels
  • for faster autofocus, three times faster in low light.
  • And we have a new ultra-wide camera
  • with a 120 degree field of view.
  • So now when you're taking a wide camera shot
  • you'll see our new immersive camera interface
  • it let's you see outside the frame
  • hinting at a bigger shot.
  • Then you can simply tap to switch to the ultra-wide,
  • revealing more of your scene.
  • But now with two cameras, we have stereoscopic depth,
  • so now you can also take portraits of your favorite pets.
  • Let's talk about night mode.
  • And mode comes on automatically
  • when it's dark enough to brighten photos and reduce noise.
  • Here's an image with night mode turned off.
  • Here it is with night mode turned on.
  • We determined the image fusion time
  • and used adaptive bracketing
  • based on what we see in preview.
  • So shorter frames if you have subject motion
  • or longer frames if you have deep shadows,
  • to recover them.
  • Then we intelligently fuse images together,
  • reducing motion and blur.
  • So when taking video you can easily tap to switch
  • to the ultra-wide camera to capture even more in your scene.
  • We support 4K resolution up to 60 frames per second.
  • Slo-mo, timelapse, cinematic video stabilization,
  • and now extended dynamic range at 4K
  • up to 60 frames per second.
  • And this is across both cameras which is pretty cool.
  • We also wanted to make it easier for you
  • to take a quick video with QuickTake.
  • So now when you're taking photos
  • and you decide you want to take a quick video,
  • simply tap and hold the shutter button to record a video.
  • We've also updated our front TrueDepth camera
  • to a wider 12 megapixel sensor.
  • So now you can still take your seven megapixel selfies
  • as your normally would,
  • but simply rotate to landscape to capture even more people
  • using that wider sensor.
  • Also on the front camera, we've added 4K video
  • with extended dynamic range up to 30 frames per second.
  • And you can also capture on front at 4k 60 as well.
  • Now we've also added slow motion video
  • to the front camera for the first time.
  • Well now we're introducing the A13 Bionic,
  • the next generation of our industry leading chip.
  • So with the advancements in iPhone 11,
  • it will still have an hour more in battery
  • than in your iPhone XR for incredible battery life.
  • Powerful dual-camera system, night mode,
  • and things we didn't even have time to talk about,
  • like faster Face ID, water and dust resistance,
  • wireless charging, WiFi 6, and more.
  • So we're really excited to offer iPhone 11 at just $699.
  • - This is the iPhone 11 Pro,
  • and these are the most powerful and most advanced
  • iPhones that we have ever built.
  • - It's made of a surgical-grade stainless steel,
  • the back is a single piece of machine glass
  • with an optical PVD coating.
  • It has a beautiful new matte-textured finish
  • that looks great and feels awesome in your hand.
  • iPhone 11 Pro comes in some gorgeous new finishes.
  • This is an all-new midnight green.
  • There's a very pro space gray,
  • a beautiful silver,
  • and a new gold.
  • It comes in two sizes: 5.8 inches and 6.5 inches.
  • They have the highest pixel density
  • of any display Apple makes.
  • It's a new OLED panel that has
  • two million to one contrast ratio.
  • P3 wide color, True Tone, Haptic Touch,
  • and now a much-brighter, up to 1200 nits,
  • that's incredibly bright while also being
  • 15 percent more energy efficient.
  • In addition to that, it has the spatial audio sound
  • that Cayenne told you about.
  • It has HDR 10, Dolby Vision, Dolby Atmos,
  • so we decided it's worthy of a new name.
  • We call it the Super Retina XDR Display.
  • iPhone 11 Pro, you now get up to
  • four hours longer in your day.
  • And with iPhone 11 Pro Max up to
  • five hours longer in your day.
  • We're also including
  • our fast charge 18-watt adapter in the box.
  • It has a new wide camera,
  • it has a fast f1.8 aperture and focus pixels
  • that cover 100% of the sensor.
  • It has a new telephoto camera with a larger f2.0 aperture.
  • It lets in 40% more light.
  • And has a new ultra wide camera with a super wide,
  • a 120 degree field of view
  • and a tremendous range of focus across the entire image.
  • Now all these work together with the A13 Bionic chip
  • and its new generation image signal processor.
  • It's using the neural engine of the A13 Bionic
  • to create a whole brand-new kind of image processing system.
  • We call it Deep Fusion.
  • Alright, now let's talk about video.
  • All three cameras shoot 4K 60 frame per second
  • extended dynamic range video
  • with beautiful highlights and shadow details.
  • In realtime, take data from the camera you're shooting with
  • and prime the other cameras automatically
  • for auto-focus, auto-exposure,
  • color temperature, even tone-mapping.
  • So you can get a smooth transition across all three cameras
  • while we minimize any shifts in color or exposure.
  • There's also faster cellular, better water resistance,
  • stronger glass, and so much more.
  • So iPhone 11 Pro will start at $999
  • and iPhone 11 Pro Max
  • at just a hundred dollars more at $1099.
  • You can pre-order all of them starting this Friday
  • at a new time, 5:00 am Pacific Daylight Time
  • so you can get a few more hours of sleep.
  • They'll all start shipping on September 20th.
  • In addition to that, we're going to keep iPhone XR
  • in the line, starting at just $599,
  • and iPhone 8 at just $449,
  • so there's a lot of great options for people
  • at all different price points.
  • - Thank you and have a great day!
  • All of these incredible shows for the price
  • of a single movie rental.
  • This is crazy!

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Description

At Apple’s fall 2019 hardware event, the iPhone 11 Pro stole the show, but Apple TV Plus, Apple Arcade, the new 10.2-inch iPad, the colorful iPhone 11, and the Apple Watch Series 5 also caught our attention. Let’s run through the top five announcements.

Read more about the top announcements: http://bit.ly/2lKAeEv
New iPad hands-on: http://bit.ly/2k8B7WY
iPhone 11 hands-on: http://bit.ly/2kDQzL2
iPhone 11 Pro and 11 Pro Max hands-on: http://bit.ly/2lP1TE8
Watch Series 5 hands-on: http://bit.ly/2lIt7wm

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