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10 HIDDEN Images in Famous Logos!

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10:38   |   May 10, 2017

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10 HIDDEN Images in Famous Logos!
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  • - It turns out there's more being
  • advertised to you than you even know.
  • The FedEx logo is possibly one
  • of the most famous logos with a hidden message,
  • and that's mostly because when you see
  • what's hidden in plain sight,
  • you don't have just one, but two, "Oh," moments.
  • Once, when you see the hidden arrow that's formed
  • in the negative space between the second E and X in FedEx,
  • and the second time when you suddenly understand
  • that what the image is subtly implying
  • is that FedEx is always moving forward.
  • This clever symbol, which has won 40 awards,
  • was designed by Lindon Leader in 1994
  • when he was senior design director at Landor Associates,
  • a brand consulting and design firm.
  • Lindon claims that his hope for the arrow
  • was that it would surprise potential customers,
  • which would make them remember it.
  • On May 15th, 2003, the 35th anniversary
  • of Rolling Stone magazine ranked the FedEx logo
  • as one of the eight best logos of the previous 35 years.
  • That's pretty impressive.
  • Every since Dave Thomas opened the doors
  • to his first restaurant on November 15th, 1969,
  • Wendy's has offered square hamburgers
  • and Frosties that are too thick to drink with a straw.
  • And while the menu has changed a lot
  • over the past years, one thing that hasn't
  • is how proud the company is of their food.
  • The Wendy's logo has always driven home the idea
  • that you'll be dining on old-fashioned delicious food there,
  • but the latest design released in early 2013
  • may be driving that point home subliminally.
  • If you take a close look at the collar around Wendy's neck
  • in the cartoon image of their logo,
  • you can distinctly make out the word mom.
  • Once it was discovered, the company
  • actually took some heat from customers
  • and of course keyboard warriors,
  • who were upset over the burger chain's attempt
  • to market to them without them being aware,
  • their biggest claim being that the logo
  • made them unknowingly connect Wendy's
  • with their own mother's home cooking.
  • Created by Theodor Tobler and his cousin Emil Baumann
  • in Bern, Switzerland in 1908,
  • Toblerones are world famous for their unique taste
  • and the distinctive triangular prism shape of each piece.
  • A mixture of Swiss milk chocolate, honey, and almond nougat,
  • Toblerones are incredibly popular,
  • especially around the holidays.
  • Since at least the year 1220, the city of Bern's seal
  • and coat of arms has had a big bear climbing upwards on it.
  • As a proud tribute to the city
  • in which the confectionary was first made,
  • Toblerone's logo also has a bear in it,
  • though it's pretty well hidden.
  • If you look closely at the Matterhorn high mountain
  • that's in the chocolate bar's logo,
  • you should be able to make out in the negative space
  • the silhouette of a bear standing upright on its hind legs.
  • The animal seems to be either walking or dancing,
  • clearly happy to be on such a delicious product.
  • In August of 2008, three men, Ben Silbermann,
  • Paul Sciarra, and Evan Sharp, founded an internet
  • and application company called Cold Brew Labs.
  • They ran it out of Sciarra's home in California.
  • After the company's first product,
  • a shipping assistant app called Tote,
  • failed to resonate with users,
  • Silbermann realized what people needed was a catalog
  • of ideas, and so the company launched Pinterest,
  • a photo sharing web site and mobile application.
  • In keeping with the pin board style
  • and a reminder to everyone of just what the site does,
  • the logo for the company has a very specific hidden image.
  • Fittingly, the P in the word Pinterest
  • closely resembles an actual pin.
  • While many may see this as a bit on the nose,
  • Michael Deal and Juan Carlos Pagan,
  • the logo's designers saw a map pin
  • the more they looked at the P,
  • and thus formed the logo around that idea.
  • As one of Sony Corporation's most well-known
  • and respected brands, Vaio impressed the world
  • of computers starting back in 1996.
  • The brand was sold by Sony to Japan Industrial Partners,
  • an investment firm, in February of 2014,
  • but the firm chose to keep the unique logo
  • that Sony had made for it probably because
  • of how true to the products it really is.
  • Designed by Timothy Hanley,
  • the logo consists of what appears to simply
  • be a confusing way to write the word Vaio,
  • mashing together the concepts of both
  • analog and digital technology.
  • The V and A form a replica of a sine wave signal,
  • which represents analog, while the I and O
  • are made to look like a one and a zero,
  • which represent binary digits.
  • Vaio initially stood for Video Audio Integrated Operation,
  • but today stands for Visual Audio Intelligent Organizer.
  • It's no wonder Sony worked to keep the same
  • four letters when their logo is this cool.
  • Have you ever been on the globally popular
  • online shopping site, Amazon.com,
  • and thought, "Hey, is that logo smiling at me?"
  • Well, if so, you definitely wouldn't be alone.
  • The first iteration of the current logo
  • was designed by Turner Duckworth in 2000
  • as Amazon made a big switch from a site that sold books
  • to a site that sold pretty much anything.
  • In addition to presenting a happy smiling demeanor
  • reflecting the positivity and satisfaction
  • that comes with shopping on their web site,
  • that little orange smiling line in the Amazon logo
  • is also doing something else to show
  • what the company is promising.
  • Originating at the first A in Amazon
  • and ultimately pointing at the Z,
  • the arrow represents the company offering everything
  • from A to Z when it comes to the customer's needs.
  • The logo has been so well-received
  • that often Amazon uses the arrow by itself
  • to brand boxes and products.
  • Okay, for this logo, you're going to
  • have to tilt your head a bit.
  • Hershey Kisses have been around since 1907,
  • when they first got their name for what's widely believed
  • to be the sound heard in the manufacturing plant
  • when the milk chocolate was plopped out
  • into the now world famous bell shapes.
  • Kisses have been wildly successful
  • with over 60 million of them produced in two factories
  • every day to support the high demand for them.
  • Much of that demand comes from clever advertising
  • and overall marketing done for the confectionary,
  • which includes the incredibly creative logo for the kisses.
  • To see the hidden image in the Hershey Kisses logo,
  • simply turn your head to the left.
  • You should see between the K and the I in Kisses
  • a little unwrapped Hershey's Kiss.
  • It looks like it's just been baked right into the word.
  • How cute.
  • When advertising your product,
  • especially when it's edible,
  • it's always good to show people enjoying it.
  • But while some companies show this
  • through print media or commercials on television,
  • Tostitos, the snack that proudly holds
  • the crown as the king of corn chips,
  • actually shows people enjoying the product
  • right in their logo.
  • When Frito Lay's, a division of PepsiCo,
  • released Tostitos to the American consumer in 1980,
  • the chip quickly became a popular food.
  • In September of 2003, the company decided
  • to update the product's logo, but in the process
  • of adding more color to the word Tostitos,
  • a hidden image was also added.
  • If you look carefully at the Ts,
  • you'll see they're actually two people
  • sharing a triangular corn chip that are about to dip it
  • into the dot of the I, which is shaped like a bowl of salsa.
  • Though updates have been made since 2003,
  • this image is still at the center of Tostitos today.
  • Founded in Glendale, California in 1945,
  • Baskin Robbins was created when Burt Baskin
  • and his brother-in-law Irv Robbins
  • merged their individual ice cream parlors into one big one,
  • with the ambitious promise that their customers could enjoy
  • a different flavor of ice cream every day of the month.
  • To keep this promise, the company consistently
  • has 31 flavors of ice cream always available,
  • and this became what Baskin Robbins is known for even today.
  • Their current logo was unveiled in 2007,
  • a year after the start of a new
  • branding push for the company,
  • and though it's clear to see the B and R
  • in the colorfully bright image,
  • it's a touch harder to notice that the number 31
  • still holds a place in their advertising,
  • making up the front of the letter B
  • and the back of the letter R.
  • The pink 31 is the same color as the spoons
  • Baskin Robbins gives to customers
  • looking to taste the flavors.
  • In October of 1989, Toyota Motor Corporation
  • revealed its new logo to the world
  • by putting it on the front of the Celsior,
  • their luxury model vehicle,
  • and it quickly became well-received.
  • But when you look at the symbol for the car manufacturer,
  • you may see an eye or maybe even a bull's head
  • if you squint a bit, and while these make sense,
  • what's hidden within it is pretty extraordinary.
  • According the company, the two smaller ovals
  • in the center of the logo represent the heart
  • of the company itself and the customer,
  • revealing the mutually beneficial
  • and trusting relationship that they share.
  • The outer larger oval represents the world embracing Toyota.
  • While you may see the T for Toyota clearly,
  • take a moment to examine it closer,
  • and you'll realize that literally
  • all of the other letters in Toyota are also there, too.
  • Plus, these two small rings overlap in a way
  • that perfectly represents a steering wheel.
  • Well done, Toyota.
  • Thank you guys very much for watching this.
  • I really hope you enjoyed it,
  • and if you learned something,
  • make sure you drop a like on this video
  • and subscribe if you haven't yet.
  • I'm going to have a brand new video for you tomorrow
  • at 12 west coast time, three Eastern Standard Time,
  • so make sure you come by then.
  • Have a great day.

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